50+ Best Headline Formulas for Your Blogs & Landing Pages

Kate is our master copywriter and content expert here at IcebergBuilder. Her expertise in sales-optimised content marketing and linguistics allows to dive into the depths of the power of language in advertising.

Hey, fellow builders!

 

Being a budding entrepreneur means that pretty much everything is a do-it-yourself challenge, and mostly it’s a pretty fun journey to get to learn new stuff, am I right? But then you realize you have to write stuff, and that may leave you feeling like you’re actually kinda really screwed.

 

No wonder copywriting is an art that people try to master for years. I have a B.A. in English Linguistics and years’ of job experience in advertising, and I’m still trying to wrap my head around it. But don’t take it the wrong way – what I say mustn’t stop you from writing your own texts for your homepage, landing page and blog even. What I wanted to say that nobody is ever born with a pencil in their hand.

 

There are practically no internationally qualified academic programs on copywriting exclusively, meaning that most people who have ever written texts for marketing purposes had never done it before the first time that they had to. They wrote whatever came in their minds as appropriate, they made mistakes, they learned from them, they practiced, and they finally came up with the words that sell.

 

So until you can afford to shed a few bucks on a professional copywriter, you have to go through the process yourself. And trust me, it’s really not that hard as it seems. I’ll give you two reasons:

1. once you start selling a product you believe in, with every passing day you become an expert in your field, as you start exploring the problem your product/service is solving, and delving into the technical details of your field of work;

2. copywriting is also a science – the stuff that works and makes people click, buy, become your subscriber or returning customer is (like any science experiment) repeatable. Some word combinations or formulas continue to work even for years. And you wondered why there’s the word copy in copywriting?

No need to discover a new America. Even the very copywriting masters still use formulas. Because why would you invent something new when there’s tons of stuff that still work?

In this article, I’ll share with you my ultimate compilation of 50+ best headlines that will help you write catchy landing page headings, blog titles, even help you think about some better angles for any content piece that you have to write (yes, Facebook ads too!).

ULTIMATE BEST HEADLINES COMPILATION

1. Methods for Structuring Landing Pages and Blog Posts

Before we discuss headlines exactly, here’s some methods to apply no matter if you’re writing text for your landing pages or blog posts, or even for catchy Facebook/Instagram ads. These will help you structure your texts so that they raise interest to read more and turn your readers into potential customers!

 

“AIDA”

  • Attention: Grab the reader’s attention.
  • Interest: Create interest by sparking their curiosity.
  • Desire: Give them something to desire.
  • Action: Encourage them to take action (i.e., use a call to action).

Attention: How would you like to triple your blog traffic in just a week?

Interest: Spark their curiosity with interesting and relevant blogging facts and statistics.

Desire: Present a successful case study.

Action: Encourage them to download your free eBook that explains exactly what to do to increase their blog traffic.

“PAS”

  • Problem: Introduce a problem your reader has encountered.
  • Agitate: Agitate the problem using emotional language.
  • Solution: Offer a solution to the problem.

 

“IDCA”

  • Interest: Create interest by sparking their curiosity.
  • Desire: Give them something to desire.
  • Conviction: Create the conviction to take action.
  • Action: Encourage them to take action.

 

“ACCA”

  • Awareness: Make the reader aware of the problem.
  • Comprehension: Add clarity by explaining how it affects the reader and that you have a solution.
  • Conviction: Create the conviction to take action.
  • Action: Encourage them to take action.

 

“AIDPPC”

  • Attention: Grab the reader’s attention.
  • Interest: Create interest by sparking their curiosity.
  • Description: Describe the problem, the solution, the consequences of not taking action – anything that gives the reader more relevant details.
  • Persuasion: Persuade them to take action.
  • Proof: Prove that they can trust you to deliver (e.g., with testimonials, endorsements, etc.).
  • Close: Close with a call to action.

 

“AAPPP”

  • Attention: Get attention.
  • Advantage: Offer an advantage.
  • Proof: Prove it.
  • Persuasion: Persuade them to take the advantage.
  • Action: Encourage them to take action.

 

“PPP”

  • Picture: Paint a picture that attracts attention and creates desire for your idea, product, or service.
  • Promise: Describe the benefits that you promise to deliver.
  • Prove: Prove that they can trust you to deliver on your promise (e.g., with testimonials).
  • Push: Encourage them to take action.

 

“6+1 FORMULA”

  • Step 1: Context. Establish context by answering the question “Who are you, and why are you talking to me?”
  • Step 2: Attention. Grab the audience’s attention.
  • Step 3: Desire. Make your audience want something.
  • Step 4: The Gap. Now that they know they need to take some kind of action, establish the gap – in other words, explain the consequences of not taking action. Do this by answering the question “What if nothing changed, and what would that mean?”.
  • Step 5: Solution. Once you’ve established the gap, quickly offer your solution.
  • Step 6: Call to Action. End with a call to action.

 

“QUEST”

  • Qualify: Qualify the reader and prepare them for what they’re about to read.
  • Understand: Understand your reader and show them that you understand.
  • Educate: Educate them on your solution to their problem.
  • Stimulate/Sell: Sell your solution.
  • Transition: Transition your reader from prospect to customer.

 

“AICPBSAWN”

  • Attention: Grab their attention.
  • Interest: Give them a reason why they should be interested.
  • Credibility: Give them a reason why they should trust you.
  • Prove: Prove that you’re telling the truth.
  • Benefits: Tell them how they will benefit.
  • Scarcity: Create a sense of scarcity.
  • Action: Call them to action.
  • Warn: Tell them the consequences of not taking action.
  • Now: Create a sense of urgency, so that they take action immediately.

 

“PASTOR”

  • Problem: Identify the problem.
  • Amplify: Amplify the consequences of not solving the problem.
  • Story and Solution: Tell a story about someone who solved the problem with your solution.
  • Transformation and Testimony: Strengthen your case with real-life testimonials.
  • Offer: Describe your offer.
  • Response: End with a call to action that tells the customer exactly what to do next.

 

2. Headlines for High-Converting Landing Pages

 

  • Testimonial – Use direct quotes from customers.
  • Cliffhanger – Hint at what is in your content, but don’t give away everything.
  • Value Proposition – Offer a unique, valuable, and highly desirable solution.
  • Listicle – Write a list headline, preferably with an odd number. According to Content Marketing Institute’s research, headlines that included odd numbers had a 20% higher click-through rate.
  • How To – Offer a simple step-by-step process.

 

2. 1. “How To” Headlines

 

  • How to __________

Example: How to Write Compelling Headlines

  • How to __________ – The [Essential/Complete/Ultimate] Guide

Example: How to Write the Best Headlines – The Complete Guide

  • How to __________ Like __________

Example: How to Write Headlines Like David Ogilvy

  • How to __________ Even [if/Without] __________

Example: How to Become a Writer Even Without a University Degree

  • How to __________ While __________

Example: How to Write Great Headlines While Going About Your Day

  • How to Use __________ to __________

Example: How to Use Online Tools to Generate Headlines

  • How to __________ in [number] Easy Steps

Example: How to Write Compelling Headlines in 7 Easy Steps

 

2. 2. List Headlines

 

  • [Number] Best __________

Example: 30 Best Copywriting Tips

  • [Number] Reasons Why You Should __________

Example: 82 Reasons Why You Should Blog Today

  • [Number] Reasons Why __________ [verb] __________

Example: 5 Reasons Why You Should Use Twitter for Your Business

  • Top [Number] __________

Example: Top 10 Copywriting Myths

  • [Number] Most Common Mistakes [your audience] Make

Example: 3 Most Common Mistakes Beginning Bloggers Make

  • [Number] [Adjective] Examples of __________

Example: 10 Great Examples of Call to Actions

  • [Number] Best Ways to __________

Example: 5 Best Ways to Increase Your Blog Traffic

  • [Number] Tips for __________

Example: 101 Tips for Online Writing

 

3. 3. More Headlines for Blogs

 

  • Who Else Wants __________

Example: Who Else Wants More Cake in Their Life?

  • Who Doesn’t Want __________

Example: Who Doesn’t Want Traffic to Their Page for Free?

  • The Secret of __________

Example: The Secret of Successful Blogging

  • Here is a Method That is Helping [Target audience] to [Benefit you can provide]

Example: Here is a Method That is Helping Bloggers Write Better Openings

  • Little-Known Ways to __________

Example: Little-Known Ways to Improve Your SEO

  • Get Rid of [Problem] Once and For All

Example: Get Rid of Your Bad Blogging Habits Once and For All

  • Here’s a Quick Way to [Solve a problem]

Example: Here’s a Quick Way to Write a Great Headline

  • Now You Can [Have/Do something desirable] [Great Circumstance]

Example: Now You Can Make a Cake in Just 1 Minute

  • [Do something] Like [World-class example]

Example: Write Persuasive Copy Like David Ogilvy

  • [Have a/Build a] __________ You Can Be Proud Of

Example: Build a Blog You Can Be Proud Of

  • What Everybody Ought to Know About __________

Example: What Everybody Ought to Know About Writing for the Web

  • [Number] Lessons I Learnt From __________

Example: 15 Lessons I Learnt From My First Copywriting Job

  • The Ultimate Guide to __________

Example: The Ultimate Guide to Copywriting

  • How to Survive Your First __________

Example: How to Survive Your First Trip Overseas

  • What [Group/Celebrity/Expert] Can Teach You About [Topic]

Example: What David Ogilvy Can Teach You About Advertising

  • Behind the Scenes of a __________ Or… A Day in the Life of a __________

Example: A Day in the Life of a Copywriter

  • [Number] Out of [Number] [Group Members] Can’t/Don’t __________. Are You One of Them?

Example: 7 Out of 10 Bloggers Don’t Research Keywords. Are You One of Them?

  • Make Your First Sale in Just [Number] Hours. Watch This Video to See How!

Example: Make Your First Sale in Just 3 Hours. Watch This Video to See How!

  • Are You Still Wasting [Time/Money] on __________ Without Anything to Show for It?

Example: Are You Still Wasting Money on Fancy Websites Without Anything to Show for It?

  • People Regularly Pay Me [$] for This Information – But You Can Have it FREE

Example: People Pay Me $100 for This Information – But You Can Have it FREE

  • How to Make [$] with Your __________, Step-by-Step

Example: How to Make a Full-Time Income with Your Computer, Step-by-Step

  • How to Permanently Stop Your __________ from [biggest fear], Even if You’ve Tried Everything!

Example: How to Permanently Stop Your Web Visitors from Leaving, Even if You’ve Tried Everything!

  • Is [Subject] a Scam? Find Out If You’re Putting Your __________ at Risk

Example: Are Those SEO Strategies You Just Learnt a Scam? Find Out If You’re Putting Your Blog at Risk

  • How Your [evil nemesis] is Ripping You Off – And What to Do About It Right Now

Example: How Your Lawyer is Ripping You Off – And What to Do About It Right Now

  • Recently [Down-Sized/Fired] [Profession] Reveals the Dirty Little Secrets [to/of] __________

Example: Recently Fired Fast Food Worker Reveals the Dirty Little Secrets of What Customers Should and Shouldn’t Eat

  • [Number] Little-Known Factors That Could Affect Your __________

Example: 10 Little-Known Factors That Could Affect Your Blog Traffic

 

3.4. More Headlines for High-Converting Landing Pages

 

  • Get the [Rarely Seen But Relevant Adjective] Power of [What Your Product Does] Without [Pain]

Example: Get the Laser-Targeted Power of Finding Key Influencers Without Hours of Research

  • [Adjective] & [Adjective] [What you are/SEO keyword phrase] That Will [Highly desirable promist of results]

Example: Easy and Effective Design Tips That Will Draw Readers to Your Blog

  • We Promise You This: [Highly desirable promise of results]

Example: We Promise You Laser-Targeted Traffic to Your Blog

  • [Known Competitor] [Does this undesirable or unimpressive thing], and [Your brand name] [Does this highly desirable or impressive thing]

Example: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”

  • The Only [SEO keyword phrase] Made Exclusively to [Highly desirable outcome or benefit]

Example: The Only Power Words List Made Exclusively to Boost Conversions

 

 I really hope this article sparked some ideas how to create content that attracts clients and converts them into buyers. And remember – nothing other than practice is what eventually makes you good at something.

 

Wishing you the best!