Are newsletters considered content marketing?

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Kate is our master copywriter and content expert here at IcebergBuilder. Her expertise in sales-optimised content marketing and linguistics allows to dive into the depths of the power of language in advertising.

Yes, newsletters are a vital component of content marketing. The Content Marketing Institute defines content marketing as a strategic marketing approach that focuses on creating and distributing relevant and valuable content to a target audience. This is often with the purpose of driving profitable customer action. Newsletters fit this definition as they foster brand awareness, enhance customer loyalty, and generate sales.