You can measure content marketing results using several Key Performance Indicators (KPIs). Here are some of the most important measurements to look out for when gauging your success:
- Brand awareness: Page views, traffic, videos viewed, social network activity
- Revenue: Downloads, sales, or subscriptions
- Retention/loyalty: Bounce rate, time spent on a page, newsletter subscriptions, and unsubscriptions
- Leads: Newsletter subscriptions or conversion rate
A variety of tools are available to track your KPIs, including Google Analytics, Chartbeat, or Cyfe.
