How do you measure content marketing results?

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Kate is our master copywriter and content expert here at IcebergBuilder. Her expertise in sales-optimised content marketing and linguistics allows to dive into the depths of the power of language in advertising.

You can measure content marketing results using several Key Performance Indicators (KPIs). Here are some of the most important measurements to look out for when gauging your success: 

  • Brand awareness: Page views, traffic, videos viewed, social network activity
  • Revenue: Downloads, sales, or subscriptions
  • Retention/loyalty: Bounce rate, time spent on a page, newsletter subscriptions, and unsubscriptions
  • Leads: Newsletter subscriptions or conversion rate

A variety of tools are available to track your KPIs, including Google Analytics, Chartbeat, or Cyfe