Digital marketing is in constant development, and popular eCommerce advertising platforms offer amazing growth opportunities. Finding an effective platform for your brand depends on your goals and audience, and our team will provide the best ad platforms for eCommerce, including Google, Amazon, TikTok, Instagram, and Pinterest campaigns. You’ll learn how to choose the one that will help you promote your brand, generate online sales, and allow you to grow your B2B or B2C business successfully. Use our recommendations, solutions, and advertisement ideas to create the best marketing strategy.

The Importance of Ads Through Statistics 

Paid advertising is essential for boosting your brand awareness and sales, and here are a few reasons why.

• According to Statista, 88% of marketers found their content marketing activities successful, 18% of them describing them as “very successful.”
• 80% of consumers’ purchasing decisions are influenced by social media posts, according to Forbes’ research.
• Statista reported that most B2B marketers who used social media for content promotion found LinkedIn and Facebook the best eCommerce ad platforms.

Top Advertising Platforms for eCommerce

Learn the nitty-gritty of the ten best eCommerce advertising platforms to find the one that suits your needs, budget, and target audience.

1. Google Ads

Google offers an unparalleled online advertising platform that helps marketers place their ads on the search engine results pages. These ads increase brand awareness and are effective because they always match the searcher’s intent. However, the Google advertising platform’s nuances and tools can seem complicated, so inexperienced marketers might need help. Also, you’ll have a lot of competition and potentially higher expenditures.

2. Microsoft Advertising/Bing Ads

While Google has a share of 83% of the global search market, Bing accounts for almost 9% and Yahoo! for 2.55%. However, Bing ads have a higher CTR rate and lower CPC than Google Ads, so using Bing’s PPC platform is a good idea for most marketers. It’s mostly used by people older than 35, so we don’t recommend it if your target audience is younger adults or teens.

3. Meta: Facebook & Instagram Ads

Meta owns some of the most popular apps, including Facebook and Instagram, which are arguably the best places to reach extensive online audiences. Facebook has around three billion monthly active users, while Instagram reached two billion in 2021.

Facebook Ads is a popular platform for all ages and genders, so marketers have a high chance of reaching their target audience. You can choose between several Facebook ad formats, which will work perfectly on any device. It’s a pay-per-click marketing channel but can also charge based on video views, ad impressions, or other criteria.

A majority of Instagram users find the app helpful in terms of researching products and services. Create cool videos, image-based ads, or stories to promote your business, service, or product. Since Instagram is a visual platform, text-based ads won’t be so effective.

4. YouTube Ads

As one of the largest search engines, YouTube has over 2 billion users, most of them being in the age group of 15 to 35. As a part of the Google Ads system, the platform has excellent support and targeting capabilities. YouTube ads come in several formats, including non-skippable in-stream ads, bumper ads, in-video ads, and masthead ads. The average cost is $0.10 to $0.30 per view or action. 

5. Amazon Ads

Amazon is one of the best advertising platforms for eCommerce businesses. It’s a top destination for those ready to make a purchase and, therefore, ideal for promoting a store. Not only do Amazon ads appear in the search results but also as display ads on other sites. You can easily choose products and start advertising them in a few minutes, but Amazon has set stringent standards and higher fees for sellers.

6. Twitter Ads

As one of the most active social media apps, Twitter can be a good eCommerce advertising platform for many marketers. According to DataReportal, it has 238 million daily active users. Also, over 70% of Twitter users are male, so it’s a great choice if men are your target audience. Although the audience reach is lower than on Facebook, Twitter users are more engaged and, therefore, more likely to read your ad.

7. TikTok Ads

Launched in 2017, TikTok is a relatively new platform that reached its peak in 2020 and has become incredibly popular. It allows you to promote any product or service to a young and very engaged audience. A minor drawback is that videos are the only acceptable ad format, which may require more money. But, if you want to create high-quality creative content targeting Gen Z and Millennials, TikTok ads are the way to go.

8. Snapchat Ads

According to Statista, the number of Snapchat’s daily active users reached 347 million in the second quarter of 2022. The platform allows you to present your product or service through immersive, interactive, full-screen mobile ads that make a true impact. Launching a Snapchat Ads campaign starts at only $5 per day, and we highly recommend it if your target audience is men and women aged 18 to 24.

9. Pinterest Ads

Pinterest is great for boosting your eCommerce sales, especially if the business is related to travel, DIY projects, fashion, beauty, or health. The ads appear as promoted pins within the organic search results, so they easily blend in and don’t interrupt the search process. According to Statista, Pinterest had 433 million monthly active users in July 2022, mainly women 20 to 40 years old, so it’s perfect if middle/upper-class women are your target audience.

10. LinkedIn Ads

LinkedIn is an ideal eCommerce advertising platform for targeting a corporate audience, which included approximately 169 million people in 2021. While most eCommerce advertising platforms focus on B2C campaigns only, LinkedIn is a go-to choice for both B2B and B2C ads. In fact, 79% of B2B marketers who launched social media ads in 2021 reported that LinkedIn produced the best results.

How To Choose The Best Ad Platform for eCommerce

Choosing the most suitable eCommerce ad platform isn’t hard when you know your goals and your audience. Think about which advertisement platform makes the most sense for your business, whether you want to go for visual or text-only formats, and identify the target audience.

For instance, TikTok and Snapchat ads are ideal if you want to present your ad in a video format to the younger population. Those targeting female audiences with a fashion, health, or design product should go with Pinterest or Instagram. And, if you’re looking for a professional platform for your B2B or B2C service, LinkedIn is your go-to choice.

If you need additional help in building your eCommerce business, join IcebergBuilder and acquire the best digital selling and marketing tools.