How can I increase my email marketing click-through rate?

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Kate is our master copywriter and content expert here at IcebergBuilder. Her expertise in sales-optimised content marketing and linguistics allows to dive into the depths of the power of language in advertising.

If you’re running an email marketing campaign, follow these tips to increase your email marketing click-through rate.

  1. A/B test your subject lines. 
  2. Keep your emails short while frontloading the most important text. 
  3. Integrate social sharing options. 
  4. Segment your email list to offer targeted content.
  5. Personalize your emails. 
  6. Add a compelling call to action and make sure all copy and email elements point to it.
  7. Add a sense of urgency. 
  8. Optimize your emails for mobile.