If you’re running an email marketing campaign, follow these tips to increase your email marketing click-through rate.
- A/B test your subject lines.
- Keep your emails short while frontloading the most important text.
- Integrate social sharing options.
- Segment your email list to offer targeted content.
- Personalize your emails.
- Add a compelling call to action and make sure all copy and email elements point to it.
- Add a sense of urgency.
- Optimize your emails for mobile.