How do you write effective email marketing content?

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Kate is our master copywriter and content expert here at IcebergBuilder. Her expertise in sales-optimised content marketing and linguistics allows to dive into the depths of the power of language in advertising.

Consider these tips on how to write effective email marketing content. 

  1. Write compelling subject lines that relate to your copy.
  2. Personalize your emails according to your target market. 
  3. Focus on clarity before being catchy.
  4. Keep your content on trend and relevant to your audience. 
  5. Speak directly to your customers and write in the second person.
  6. Focus on benefits instead of features. 
  7. Avoid spamming your readers.